Search Engine Optimization
Wouldn't it be great if potential, qualified clients who are looking for your services would find your website on the search engines? The way to drive this is to build some search engine optimization into a website design or redesign.
My basic Search Engine Optimization (SEO) process includes:
- Assisting you in researching search phrases that will create good, qualified click-through leads for your site
- Embedding these phrases into the code of the site, such as title tags, headlines, image ALT tags
- Submission of your website to major search engines (Google, Yahoo, AltaVista, etc.)
My advanced SEO service includes:
- Weaving the search phrases into the site's copy in a way that will be beneficial and make sense both to humans and to the search engine robots
I also partner with high-level SEO consultants to offer more in-depth SEO services.
How search optimization phrases are selected:
I select search optimization phrases (i.e., "small business logo design") that are the most likely to generate leads to the site that will turn into sales. I choose search phrases based on:
- Keyword Phrase Generation: I analyze your site's best-selling, unique products or services, and creation of several keyword phrases based off of the analysis.
- Search Behavior Analysis: I analyze and study the number of searches done on the phrases that are chosen in phase one.
- Click-through Likelihood: The likelihood that people would click through to this site and make a purchase to this site rather than the other sites on that results page.
About ranking well for a generic term
It is very difficult to optimize for search categories that are general (i.e., "accounting"). Since there is typically so very much competition for very general phrases, it's very hard to rank well for very general phrases. You'll get more qualified leads by ranking well for the specific terms and phrases that your ideal clients are the most likely to be searching on.
Another area where specific ranking is very important is when a service must be purchased locally, such as spa services. It does no good for a spa in San Mateo to come up for a search on "spa" done by someone in Texas, since they're unlikely to make a trip just to go to a spa. So, that will make more likely that the person searching will be able to buy the service.
Why do we run the Search Behavior Analysis?
Because, it does no good to come up highly ranked in searches that people probably won't be searching on! Running the Search Behavior Analysis enables me to determine which of your Keyword Phrases would receive the most searches, and thus, the most traffic.
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