Stand-out Brand Collateral: Brochure Card
Does this sound familiar?
You're at a business networking event. The second you've been to this week. You're working the room (again), meeting people and handing out your business cards. But, their reaction is pretty discouraging.
Most of them shove the card into their pockets without even looking at it. Those who do look barely take a glance and then put it in the pile with everyone else's cards.
You get the feeling that most of the cards in their pile are there to stay. That they take the whole pile, and stick it in a drawer, or in a dusty corner somewhere, that acts as their "business card graveyard". Or, worse yet, that they get home, and toss the whole pile directly into the recycling bin!
And then you start to wonder why you bother coming to these events at all.
Do you wish that your card would stand out? That it would make a real impression instead of just making a bigger pile for the people you meet to take home?
If you want to "wow" the people you meet and make sure that your card winds up being a "keeper" instead of getting thrown away, consider a Brochure Card.
A brochure card looks just like a normal business card, but it unfolds to become a mini-brochure for your business.
When you hand a brochure card to a networking contact, they pause for a minute. They turn the card over in their hands, wondering why it feels different than the other cards they've collected that night.
They open the card up and look over the contents. They might even take the time to read the whole card right in the middle of the networking event, because as a mini-brochure, it doesn't take that long to review. And, as they read, you'll be able to watch their face for signs of interest, and pull them deeper into a conversation about your services or products.
A Brochure Card is a conversation starter instead of a conversation ender
When you hand someone your business card at a networking event, that typically signals the end of the conversation. Most people will just put your card away and move off into the crowd, saying something like, "OK, well, it's time to go freshen my cocktail!".
With a Brochure Card, the people you meet will be excited and engaged by your card. Instead of putting it in their pocket, they'll unfold it, and say things like:
"Hey, this is a fabulous card!"
"Where did you get the idea for this? It's so creative!"
"What do you do again?"
"Tell me more!"
Brochure Cards are unique—which means that they're less likely to be thrown away
Wouldn't it be more ideal for your card to wind up on your prospect's desk or bulletin board because it stands out, instead of in a dusty pile or in the trash? The Brochure Card is so different than the same-old, same-old cards that your prospects are gathering at every event that they attend. That means that more people will hang on to it, which means that your card will actually be working for your business instead of just getting recycled.
A Brochure Card reduces the amount of "stuff" you have to carry around to promote your business.
Do you carry around brochures, samples, flyers, or postcards to give people a more in-depth explanation of your business? I used to, and it was awkward. For one thing, all those papers kept my hands (and purse!) too full.
And, there was never a good way to give them to anyone I met—if I was trying to show someone samples at a networking event, we'd have to shuffle around wine glasses and food, so they could flip through the booklet. If I was trying to give thm a flyer or brochure, they'd stand there, looking confused about where to put it, since it wouldn't fit in a suit pocket.
Brochure Cards allow you to showcase your work or to give more information than a normal card.
Does the limited space available on a business card frustrate you? Your business is complex, and even if you use both sides of the card, there still isn't enough space to say much at all to make your case. And, if you try to cram a bunch of information onto a little business card, you wind up with a card that looks crowded and unprofessional.
A brochure business card gives you four to six times the space that a normal card does. And, that's plenty of space to add enough details to help interest and qualify a prospect.
Brochure Cards give you more "real estate".
Does the lack of space on a traditional business card frustrate you? Do you wish that you could put more information on it to really explain what you do?
A Brochure Card starts out at standard business card size, which means that it can fit into standard business card boxes, folders, and other storage systems.
But, unlike a normal card, it doesn't stop there. The Brochure Card opens up to 6" x 7" (for a 6-panel card) or 4" x 7" (for the smaller, 4-panel card).
And, brochure cards are printed on both sides of the paper. That gives you a lot more room to include details about your company than a normal business card!
And, a Brochure Card saves you money
Designing and printing a Brochure Card costs less than printing both a brochure and business card seperately. Especially if you add that to all the other benefits, then there's no reason not to get one!
Brochure Card Examples
Click on the samples to enlarge them for a better view!
This is my brochure card. Since I'm a designer, the most important question that poeple have when they meet me is "Where can I see your work?" Now, instead of telling them to go to my website when they get home (which, they'd probably forget to do), I can tell them that the samples they want to see are right inside the card.
A brochure card for an business coach. This gives her coaching agency's profile, and her credentials. This card guarantees that all of the important information about her services will be in her prospects' hands, immediately.
This brochure card is for an interior redesigner. Now, I know that the burning question on your mind is "What is an interior redesigner?" Well, that's what we designed this card to answer. We included before and after pictures of her projects, and explained in the card that redesign is a process where she takes the furniture and accessories you already own and use them to make the room look better. We also included testimonials from her clients, talking about the impact on their rooms.
A brochure card for an esthetecian. This allows her to list her services and prices, which are the most common questions she gets when she meets someone. And, now everyone she meets will have all her prices at-hand.
Would you like to get a quote on a Brochure Card that will help you be remembered?
Just contact me by phone or email to talk more about creating a stand-out business card, that folds out to become a brochure.
Click here for my email contact form or call me at 650-358-9973.
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