Case Studies and Brand Stories: Fossum Creative
Logo, Business Card and Sales Kit
This company works with high-tech companies to write copy that get those companies' customers interested in their shiny new products.
I worked with their brand definition to come up with the design concept of "Copy that turns your customers on" to work with for the logo icon. After exploring exclamation points, light switches, and toggle designs, I created the logo based on a computer on/off switch. The logo font was chosen to compliment the shape of the icon, and the color palette was chosen based on green's meaning of "on".
Then I designed the Visual Vocabulary on the business card to accent the company's two tag lines and to compliment the logo. Together, the background elements, watermarks, and dotted lines create a card that stands out.
The "Turning your customers on" concept was used as a secondary tag line on the business card as well — though I don't typically write taglines!
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