Case Studies and Brand Stories: Susan Borkin Logo
Logo design
I designed this logo for a writer, coach, teacher and psychotherapist.
We designed the pen icon, which is a modernized fountain pen. The pen also forms the centerline of the "psi" symbol — the symbol for psychology. Together they form the psi-pen — clever, huh?
We used a cursive font that resembles a signature because of the personal nature of her writing and teaching.
The purple and silver color palette is symbolic of psychology and the mind.
The positioning of the icon after the name makes it appear as if the pen has just written the signature. It also makes the logo more eye-catching and unconventional to position the icon on the right side rather than on the left.
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