Brand Building Resources

Marketing Expertise

The Entrepreneur's Promotional Recipe for Success: A Step By Step Guide and Action Plan to Create Expert Status and Increase Profits.
by Kelly O'Neil, UpLevel Strategies

In this workbook, you will be introduced to a wide variety of promotional activities and a recommended plan for achieving them, based upon your budget. As with all UpLevel materials, the recommendations in this book are designed for you to continually take your business to the next level.

The InfoGuru Marketing Manual by Robert Middleton

Copyright Your Logo

You should at least minimally protect your logo by filing for a copyright. This is an easy and inexpensive way to get a bit of legal protection for your logo.

Read about the process at the United States Copyright Office website.

Get the Visual Art Works copyright registration forms here.

Trademark Your Logo For Even More Protection

If you're serious about legally protecting your logo, consider filing for a trademark.

Read about the process at the United States Patent and Trademark Office (USPTO) website. We recommend that you speak to a trademark lawyer about trademarking your design.

Great Fonts

Chank Co. is the place to go to online for truly original fonts that have just the right personality for your business's logo or marketing materials. They're modern, fun, and, unlike most fonts out there, they're not so overused that your materials will look like everyone else's.

What the Font: Do you have a font laying about that you just can't figure out what it is or how to match it? To get that all-important consistency that you need to have in your marketing materials, use What The Font? to identify your font. Then, purchase that font from their huge library of fonts, and you'll be consistent again in no time.

Design Reading

Recommended reading for non-designers looking to learn to lay out solidly designed materials on their own. If you've got a logo, Visual Vocabulary and website template, you can work on expanding your suite of designed materials on your own. These are all available on Amazon:

The Non-Designer's Collection

The Non-Designer's (Print) Design Book

The Non-Designer's Web Book

Visual Quickstart Guide: Photoshop CS

Visual Quickstart Guide: Illustrator CS

Marketing Reading

Get Clients Now!: A 28-day Marketing Program for Professionals, Consultants, And Coaches

Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling

Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business

Guerrilla Marketing Weapons: 100 Affordable Marketing Methods

Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars

Business Reading

Purple Cow: Transform Your Business by Being Remarkable

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

Interesting Marketing Blogs & Newsletters

The More Clients blog

Robert Middleton's More Clients newsletters

Business Networking

Women In Consulting is the premier networking and consulting resource for women consultants in the Bay Area. It's a great resource for beginning and seasoned consultants, discussing best practices, getting clients, and growing your practice. Meetings are in Mountain View and Menlo Park, CA.

eWomenNetwork is a great forum for women entrepreneurs to network and grow their businesses. And, they have chapters across the US — probably even one in your area.