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"How To" Products
Learn how to design your small business's brand so that you stand out from your competition and so that your business will grow.
I offer my how-tos in several formats: Teleclass Recordings, eBooks, systems that bundle eBooks and audio recordings together, and mini eBooks. And, they cover topics ranging from brand definition to the whole branding process, and then from planning a website to doing the search engine optimization.
Books and Workbooks
Define Your Difference Branding Workbook
Do you know what makes your business different?
Until you know exactly what makes your business different from all of your competition, your marketing will be a struggle. And, it certainly won't be as effective as it could—and should— be.
And, in order to know what makes you different, you have to first understand what your business is all about. You have to form a strong and unique foundation for your business brand.
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This workbook will help you to do just that. It takes you through all of the questions to form your business's Brand Definition, so that you can figure out Who You Are, What You Do, Who You Can Best Help and What Makes You Different. Once you have those 4 elements clearly defined, creating a clear and effective business brand will be much easier.
28-page PDF Workbook and Microsoft Word workbook (to make filling it out easy)
Includes over 70 questions to help you Define Your Difference
Price: $59
 
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Stand Out! Differentiate Your Business to Build a Solid Foundation for Your Brand.
Are you tired of fighting for business? Do you wish that your clients would see you as the only choice to solve their problems?
Stand Out! Differentiate Your Business to Build a Solid Foundation for Your Brand focuses on helping you to define where your expertise lies and where you can really shine. This eWorkbook walks you through the process of differentiating your products and services, so that you can stop competing for business and start succeeding.
61-page PDF eBook
Price: $87
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The Brand Definition and Differentiation Bundle
Get both together and save!
Stand Out! Differentiate Your Business to Build a Solid Foundation for Your Brand.
61-page PDF eBook
PLUS
The Define Your Difference Branding Workbook
- 28-page PDF Workbook and Microsoft Word workbook (to make filling it out easy)
- Includes over 70 questions to help you Define Your Difference
- Delivered by email link
Price: $127 Save $19!
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Raise Your Ranking: The Small Business Guide to Getting Found on the Search Engines Home Study Course
Do you wish that your website would come up in Google?
Well, you can stop wishing for it to happen and start learning how to make your site rank really well with my newest product, Raise Your Ranking. This product consists of 5 interviews about the psychology of the Search Engines, and an eBook that walks you through the process from a tactical perspective. There's also a workbook that walks you through the process step-by-step.
5+ hours of MP3 recordings plus 64-page eBook and a workbook
Price: $147
Book And Workbook Only: $47
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Plan A Website That Works: Workbook
Do you want to create a website that will do more than just sit there?
A well-planned and well-done website can do more for your business than just, well, be a website. A website that's designed well can act as another employee in a small business, doing some of the tasks that keep your business successful.
This workbook will walk you through all of the questions that you need to answer in order to create the best possible website.
18-page PDF workbook plus Microsoft Word document
Price: $30
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Why People Love: Define Your Difference
"I think anyone who's thinking of starting a business, already has a business, or thinking of getting into a business, should get their hands on this workbook. It'll help streamline the process, sharpen your focus and message, and help you determine whether or not your idea has legs."
—A. Raymond Toulany
Leo's Donair
"I've made huge strides in my business with Erin's Define Your Difference Branding Workbook. It's a thorough process — this book caused me to fill in an amazing number of blanks in my brand - even some blanks I didn't know I had to fill in."
—Marie Guthrie
Career & Life Tracks Coaching
Raise Your Ranking
I've been involved in the internet for 15 years now and I've seen plenty of SEO information. This is the first time I've seen it all put together with clear instructions that anyone can use. Anyone that is looking to get their site zooming up the search engine ranks needs to read this book.
Damian Driessen, Online Jumpstart
Stand Out!
"Want to solve your marketing dilemma? Then read Erin Ferree's Stand Out! eBook. Erin provides a straight forward, no nonsense approach to creating Differentiators for your business that will help you to take action. Her questionnaire puts it all together for you by giving you the winning formula for you to take your business to the next level. It is fun to read and sure to give you the marketing bug!"
—Dana Korey, Away With Clutter
I loved your personal description as being a "brand manager" versus being a
graphic designer. You did an excellent job with this book and I learned a
lot about creating differentiation. I also really liked the exercises you
presented to create one's differentiation.
—Randy Peyser, authoronestop.com
I bought your Standout eBook and thought it was terrific. In fact, it made my realize how much I disliked my own logo and needed to differentiate myself from other designers. So, I discovered my most important differentiator -- that I was "versatile" and redesigned it! Can't tell you how much better I feel... Thanks!
—Julianne Nardone
http://www.designing-words.com
"The Top 10 Tricks To Easily Refresh Your Website" Teleclass Recording
I walked away with an incredible amount of valuable information in a short amount of time
"I have known Erin for quite some time through Women in Consulting (WIC). I recently heard her speak at a WIC luncheon where she discussed "10 Tricks to Easily Refresh Your Website". I walked away with an incredible amount of valuable information in a short amount of time. Erin loves to share her knowledge, has great insight, thinks outside the box and is an absolute pleasure to work with! I will be using elf design for my future website design upgrades. I highly recommend her services, as well as her eBooks, Teleclasses and Workbooks."
—Melissa Stacey, Feeling Organized
"The 7 Secret Ingredients of Search Engine Optimization" Teleclass Recording
Thanks to your SEO info, I'm getting great response to my website.
—MB Deans, Douglas Partners
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Teleclass Recordings
Brand Design For Your Bottom Line Recordings
Branding Your Small Business Doesn't Have To Be Hard
I've created a 5-step branding and marketing design system called Brand Design For Your Bottom Line that will help you to create a brand for your small business in 5 easy steps.
These recordings talk about those 5 steps in detail. If you address all 5 of these steps when you create your Brand Identity and marketing designs, you'll create a professional brand for your business that will make it easy for you to build credibility for your small business. A professional brand identity communicates your company's purpose and promises, increases your memorability and drives sales.
6 MP3 recordings plus PDF transcripts
Price: $69
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"The 7 Secret Ingredients of Search Engine Optimization"
Does trying to get your small business's website noticed by the search engines leave a sour taste in your mouth?
I've created an easy recipe that any small business owner can easily follow to make huge improvements in how the search engines rank your site. And, it has just 7 easy ingredients. The end result of this easy-to-follow recipe is that you will raise your ranking and to come out in the top 10 search engine results.
1 hour MP3 recording
Price: $27
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"The Top 10 Tricks To Easily Refresh Your Website"
Keeping your website current and fresh-looking doesn't have to be a chore. In this talk, you'll learn 10 easy, inexpensive tricks of the trade that you can use to take that not-so-fresh website and bring it up to date. We'll focus on the three major components of a website — the design, the copy and the functionality of the website. We'll discuss many different aspects of these components that could be the culprit that's sabotaging your website. And, I'll talk about how to fix each problem.
1 hour, 15 minute MP3 recording and accompanying talk notes
Price: $27
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Booklets
All The News About Email Newsletters
Are you looking for an easy, inexpensive way to follow up with your prospects and clients?
Sending out an email newsletter is a simple way for a small business owner to reach out and create a connection with their clients and prospects. It doesn't take a lot of time, and can be quite affordable.
But, where to start? This eBook walks you through all the major decisions that you have to make when starting up a successful newsletter — from writing to designing, how to send it out, how to get subscribers, and much more — to make sure that you don't miss anything.
20-page PDF eBook
Price: $30
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Design Your Promotional Item Like A Pro
Do you want to create the perfect promotional item for your business?
If so, a promotional item might help you get noticed. But, we've all seen poorly executed promotional items — those thousands of logoed pens, or the plastic doo-dad that broke the first time you used it. And, designing and printing a promotional item is an expensive proposition. It may seem like it's cheaper and safer to just avoid creating one.
But, my Mini Book comes to the rescue! This eBook dives deep into that topic of how to design a promotional item. It will help you to choose the best promotional item for your business, get it printed, and tells you about all of the possible pitfalls that are waiting for you — so that you can avoid them and get a great promotional item made.
18-page PDF eBook
Price: $30
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