Branding Your Small Business Doesn't Have To Be Hard
Is this you?
- You don't have a brand — and don't know where to start.
- Your business's brand has happened by accident — and, it's an inconsistent mess.
- You feel completely "in the dark" when it comes to branding and designing marketing materials.
- You have no idea what branding is or why you'd need to brand your business.
- You hired a design firm to create your brand for you—and that was the last branding decision you got to make.
- The brand that you designed a while ago is no longer working well for your business.
If you answered "yes" to any of these, then you're not alone. Many entrepreneurs have the same problem. If your brand designs aren't creating bottom-line results for your business, then they're not being as effective as they could—and should—be.
There's so much information about branding out there that it's hard to absorb it all and to pull out the most valuable lessons to implement for your small business. And, if you're like most small business owners, you don't have any extra time to devote to learning about branding or marketing and doing it well.
But, branding your business doesn't need to be a huge, difficult project. Even the smallest of businesses can create a solid brand and effective marketing materials that will help your business connect with your clients and grow.
I've created a 5-step branding and marketing design system called Brand Design For Your Bottom Line that will help you to do just that.
I've broken the branding and marketing design process up into an easy to learn and simple to follow system. This system includes a series of just 5 steps. These 5 steps are:
1. Define Your Unique Position to the World
2. Design Your Logo and Brand Identity
3. Develop Your Website and Marketing Communications Collateral
4. Distinguish Your Offerings from the Crowd
5. Direct the Use of Your New Brand So That it Can Reach Its Fullest Potential
If you address all 5 of these steps when you create your Brand Identity and marketing designs, you'll create a professional brand for your business that will make it easy for you to build credibility for your small business. A professional brand identity communicates your company's purpose and promises, increases your memorability and drives sales.
Audio Series: Brand Design For Your Bottom Line
How to create an effective brand (that's not just pretty) without losing your shirt... or your sanity.
In this 6-part audio series, I'll introduce you to the Brand Design For Your Bottom Line system. You'll learn about the branding process and the 5 steps to creating a small business brand that's not just pretty, but also effective. (I've walked hundreds of small businesses through this process to help them create effective Brand Identities and marketing materials since 2001.)
This audio series is designed to demystify the design process for entrepreneurs and small business owners. After listening to the series, you'll be able to identify where your business is in the 5-step process. You'll see which steps you may have skipped and which ones you need to re-visit more thoroughly in order to make your brand stronger. And, you'll be able to create a plan that will help you to create a strong brand for your business.
What You Get:
Audio Recordings (iPod-ready MP3s) and PDF transcripts of all 6 Brand Design For Your Bottom Line calls, along with a couple of topic-specific bonuses to help you get started on creating an effective brand.
Here are the details and descriptions on each of the recordings:
Why You Need To Brand Your Small Business
What is branding? Why should you go through all the work to create a brand for your business?
Creating a Brand Identity for your business is one of the easiest ways to build big-business credibility for a small business. A professional brand identity communicates your company's purpose and promises, increases your memorability and drives sales.
This audio will lead you through the basic benefits of creating a brand. If you keep these benefits in mind as goals when you're designing your brand, then your brand will be stronger and more effective.
Audio Length: 40 minutes
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Define Your Unique Position In The World
When you create your brand, you have to first decide what you want it to say.
This is called your Brand Definition, and it helps to to stay on-track with your message and with the meaning of your visuals while you're developing your brand.
This is often the hardest step of the branding process for entrepreneurs—it's so difficult, in fact, that many entrepreneurs just decide to skip this
But, I've developed a simple process for creating your business's Brand Definition. This audio will walk you through the process, and the bonus workbook
Audio Length: 24 minutes
Topic Bonus: The Define Your Difference Branding Workbook, a $15 value, to help you to create your Brand Definition.
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Design Your Brand Identity To Stand Out
Every business needs a basic brand identity—the designed pieces that form the "face" of your business and give it a look that your customers remember and identify with.
The basics of a small business brand include a logo, business card, and basic web presence (even one page can be enough!). This recording walks you through the important factors that you have to consider when you're designing these important pieces—so that you get it right the first time. That way, you won't have to pull a "business of many faces" trick on your customers by redesigning your basic look down the road, which can undermine the trust and credibility you've built up with your clients and contacts.
Audio Length: 57 minutes
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Develop Your Website and Marketing Materials
A website is a "must" in today's business world. And, you'll need some materials to market your business.
But, how can you tell what you need to put on your website? And how do you avoid it becoming a do-over down the road, sucking up more time, energy and money?
And, how do you develop marketing materials that will really help you connect with your target audience, instead of gathering dust someplace in a box?
Audio Length: 52 minutes
Topic Bonus: "Plan A Website That Works" Workbook, a $15 value, to help you to create a website that acts like an employee for your business (but doesn't have to be on the payroll)
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Distinguish Your Offerings from the Crowd
In order to get your potential clients' attention, you'll need to stand out from the other options that they might have to choose from to solve their problem or fill their need.
This section is two-pronged. First, do you know what factors about your business make you different from your competition? Second, do your materials look different from your competition?
Audio Length: 24 minutes
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Direct the Use of Your New Brand
Once you've designed your brand basics, what's next? The sad news is that a good brand is never finished; it will continue to grow and change as your business evolves. And, your brand will change with the years to keep up with the trends and the times.
This section talks about how you can direct the growth and the use of the new brand.
How Long: 11 minutes
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6 MP3 recordings plus PDF transcripts
Introductory Price: $49
The value of the bonuses alone is $30!
