Start With Step 1: Learn The Five Steps To Building A Stand-Out Brand
Learn how to create a brand that makes your business shine!
Get your free copy of Brand Basics, the 5 Simple Steps To Branding Your Small Businessand the Define Your Difference Branding Worksheet (value $57) when you subscribe.
When I do a logo, I start off by working on some of the "definition" elements around your business's brand, so that once we do design your logo, it's sure to stand out from your competition, connect with your target market and really express what your business is all about. So, there's a little more to it than just the design process itself - I help you to do a little conceptual branding first. I do that by having you fill out my Define Your Difference questionnaire. You can get the "Top 10" questions from the workbook for free by clicking here. Then, I'll review that questionnaire to pull out your business's Brand Definition.
Once we set up the brand definition for your business as the foundation for your brand, I'll use that information to start working on your logo design. I have a more in-depth design process for logos that breaks the design process up into several steps, so that we are sure to thoroughly explore all of the design options for your logo. First I'll work on the symbol piece of your logo, and once we have that, we'll then address the font. Once the logo is complete in black and white, we'll work on color.
Here's the pricing and process info on my logo design package:
Entrepreneur's Logo Design Process
Our custom logo design package includes a unique, collaborative process with the following design steps:
Company and Competitor Research. In this phase, we'll review the Define Your
Difference Branding Worksheet which will provide me with information about your
company, target market and website goals. I'll also do research on your
competitors — to make sure that the logo that I develop for you tells your
business's story.
Development of a universal, timeless symbol and/or decorative graphic elements
Specification of logo fonts, to reinforce corporate message while remaining
legible in the logo when it's reduced in size
Selection of colors for your logo, based on color psychology and theory, trends,
and industry standards
Consolidation of symbol and company name into a single logo unit
Modification of symbol and font choice to match each other, creating a unified
look overall
You also get:
The final logo files in 10-14 file formats and in color, black and white and
greyscale (if applicable), to fill all of your future graphic needs
Sale to you of the full rights to the final logo, and the ability to copyright or trademark it as your own.
In this in-depth logo design process, you will receive a minimum of 10 concept sketches and up to 7 rounds of revisions to the logo. You'll see many variations of the logo, and in the details of the logo, throughout this process. You will be able to revisit some of the steps throughout the process if the options presented aren't to your liking. The entire process takes 2-3 weeks (when you provide feedback for each round within 1 business day).
Logo design is one of the 5 key points that I talk about in my free report on "Branding
Basics for Small Businesses". You can get that report by subscribing to my newsletter,
Stand Out.
