When I design a logo for a small business, I start off by working on some of the "definition" elements around your business's brand, so that once I design your logo, it's sure to stand out from your competition, connect with your target market and really express what your business is all about.
So, there's a little more to it than just the design process itself — I help you to do some conceptual branding first. I do that with my "Define Your Difference" Branding Workbook.
Once you've completed the full questionnaire, I'll review it to pull out your business's Brand Definition. This consists of 4 main parts: Who You Are, What You Do, What Makes You Different and Who You Can Best Help. You'll have a chance to review and approve the Brand Definition before I get started on the logo designs, to make sure that it's accurate and complete.
This is important because your logo's job is to communicate the first 3 parts of your Brand Definition: Who You Are, What You Do, and What Makes You Different to those people Who You Can Best Help. That's why it's so critical to have a complete Brand Definition before getting started on the logo design.
I have developed an in-depth design process for logos that breaks the design process up into several steps, so that we can thoroughly explore all of the design options for your logo together. First I'll work on the symbol piece of your logo, and once we have completed that, I'll address the font that your company name is typeset in. Once the logo is complete in black and white, I'll move on to color.
You can see samples of my logo designs on my website, in the portfolio section. There are more examples of logo designs in the Brand Design section of my portfolio. Here are the direct links to all of those sections:
Here's the pricing and process info on my logo design package:
Logo Design Process
My custom logo design package includes a unique, collaborative process with the following design steps:
Company and Competitor Research. In this phase, I'll review the workbook, which will provide me with information about your
company, target market and website goals. I'll also do research on your
competitors — to make sure that the logo that I develop for you is unique.
Brand Definition. In this phase, you'll fill out the "Define Your Difference" Branding Workbook and then I'll distill your answers down to a clear brand that will easily state who you are, what you do, what makes you different and who you can best help. I'll use this definition as a basis for creating your brand designs.
Development of a universal, timeless symbol and/or decorative graphic elements
Specification of logo fonts, to reinforce corporate message while remaining
legible in the logo when it's reduced in size
Selection of colors for your logo, based on color psychology and theory, trends,
and industry standards
Consolidation of symbol and company name into a single logo unit
Modification of symbol and font choice to match each other, creating a unified
look overall
You also get:
The final logo files in 10-14 file formats and in color, black and white and
greyscale (if applicable), to fill all of your future graphic needs
Sale to you of the full rights to the final logo, and the ability to copyright or trademark it as your own.
In this in-depth logo design process, you will receive a minimum of 3-5 concept sketches and up to 4 rounds of revisions to the logo. You'll see many variations of the logo, and in the details of the logo, throughout this process. You will be able to revisit some of the steps throughout the process if the options presented aren't to your liking. The entire process takes 2-3 weeks (when you provide feedback for each round within 1 business day).
Bonuses:
Define Your Difference Branding Workbook
In order to design your business brand, you have to first know what makes you different, you have to first understand what your business is all about. You have to form a strong and unique foundation for your business brand.
This workbook will help you to do just that. It takes you through all of the questions to form your business's Brand Definition, so that you can figure out Who You Are, What You Do, Who You Can Best Help and What Makes You Different. Once you have those 4 elements clearly defined, creating a clear and effective business brand will be much easier.
Package Price: $1500
If you'd like to learn more about my approach and philosophies about logo design, here are some resources:
Logo design is one of the 5 key points that I talk about in my free report on "Branding
Basics for Small Businesses". You can get that report by subscribing to my newsletter,
Stand Out.
Contact me at 650-358-9973 to get started on your logo design today.
Still looking for the design kit that's right for you? I offer custom Brand Design Packages, which enable you to choose the items that make up your ideal set of marketing materials.
Please note that printing is not included in any of these packages.
Website design prices shown above do not include Flash or custom programming — just HTML sites. Hosting, shopping cart software, email newsletter software, domain names, etc. are also not included in website packages.
Website design includes a basic level of Search Engine Optimization — adding keywords to the page titles and image tags in the code, and submitting the site to major search engines. If you would like additional SEO assistance, please contact me for a custom quote.
Once you place your order, I'll send over a contract that details the specifications of our agreement together. You can preview the terms of the contract if you would like.
You'll also receive my Define Your Difference Branding Workbook and other information that we'll need to design your logo and other elements.
By placing an order, you acknowledge that you agree to and understand the terms and conditions above.
