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I have a variety of branding packages available to meet your small business's needs. Here's a sampling of my most-requested packages.
Full Brand Definition Package
Do you have many ideas about your business, and don't know where to start when talking to people about what you offer? Are you feeling unfocused and unclear in your business?
A Brand Definition will help you define your entire business brand, boil it down and find your focus, and decide on the Brand Story that you want to tell the world.
How It Works and What You Get:
- Branding Workbook: You receive a copy of the full "Define Your Difference" Branding Workbook to fill out and return to me for review.
- Brand Discussion #1: We schedule 1 hour of Brand Discussion to talk about the results of the workbook. I ask you more questions to fill in any gaps in the workbook, and I ask more detailed questions for clarification and further explanation. This allows us to dive deeper into your brand in a customized conversation.
- Brand Definition ReportI'll write a full Brand Definition Report that will detail all 4 of your branding factors: Who You Are, What You Do, What Makes You Different, and Who You Can Best Help. This will be a compilation of the most unique, interesting and compelling brand factors in your business.
- Brand Story: I'll distill that report into a focused Brand Story: a clear, concise statement that will be easy to convey to your target audience in all of your marketing materials.
- Brand Discussion #2: We schedule the second hour of Brand Discussion to discuss the Brand Definition Report and Brand Story. You'll have a chance to give your feedback and revisions to the brand so that it feels totally comfortable for you.
- Email Branding Support: Ask questions and get clarification on your brand for up to 60 days after delivery. This allows you to take action on your brand while being guided through the process of implementation. This package includes up to 2 hours of total email support over 60 days.
- MP3 Recordings of Both Calls: So that you can refer back to them whenever you'd like.
Brand Definition Package: $1000
Brandstorming
If you are struggling with one branding problem that's holding you back in your business, then a Brandstorming session is the best way to get clear quickly. Once we resolve that question, you can move on with your business planning, marketing and growth.
A Brandstorming Session can help with problems like:
- You offer several different products or services in your business, and you're having trouble figuring out how to pull them all together.
- Your business has grown or changed, and you're unclear about what the new "big picture" looks or sounds like.
- You are having a hard time figuring out what makes you different, and how you stand out.
- You offer products or services that you find hard to explain in a clear and compelling way.
What to expect in a Brandstorming Session:
- We'll do a short review of your business—where you have been, where you are, and where you're going. Before the session, you'll fill out the Define Your Difference Branding Worksheet so that we'll have to invest a minimal amount of time during the call itself in the "getting to know you".
- Then, we'll launch into Brandstorming your one branding problem.
- The call can be up to 90 minutes long. Some Brandstorming sessions are complete in 1 hour, and others last the full time period.
After the call, you will receive:
- A short report on the results of the Brandstorming session so that you can quickly refer back to the resolution.
- An MP3 recording of the Brandstorming session so that you can listen to it whenever you'd like.
Brandstorming Session: $500
Branding Consultation
Small businesses come to me with all sorts of questions about their brands and how to improve their effectiveness. Consultations can be on any area of your brand:
- Differentiation
- Competitor Analysis
- Brand Consistency
- Logo Design Appropriateness
- Logo Performance and Effectiveness
- Visual Vocabulary Design
- Marketing Material Performance and Design
The end result of this consultation will be a written report on the findings of the consultation with next steps for the brand.
Consultation Rate: $150/hour (one-hour minimum)
Contact me to talk more about your brand package design needs.
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