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Articles on Website Design and Search Engine Optimization

If you want to learn more about the website design process, how to create an outstanding small business website, or how to rise to the top of the search engine results, then this page is a great place to start.

Website Design
How Your Small Business Can Benefit from Having a Website
The Balancing Act of Making Everyone Happy With Your Website
How to Make Sure Your Website Won't Need a Do-Over
How To Make Your Website Structurally Sound
9 Keys to an Effective Website
Why Isn't Your Website Working Well?
Stop Making Excuses. Your Website Must Match Your Other Marketing Materials
5 Easy Ways to Establish Your Brand Online
Building A One-Page Website
Starter Website Plan for a Service Business
Pages to Include in Your Website
Creating Your Home Page
Get Your Website Launched!
The Art of Website Maintenance
Signs It's Time To Redesign Your Website
Seven Steps To A Beautiful, Functional Blog Design

Search Engine Optimization and Website Promotion
Why You Won't Get Instant Gratification From the Search Engines and What to Do About It
Why Starting A Relationship With The Search Engines Can Be Hard
Why All The Search Engine Secrecy?
The Search Engine Trinity
Do You Really Need To Come In First Place?
Your Small Business's Search Engine Ranking Emergency
Getting Your Website Noticed by the Search Engines
How Search Engine Optimization Helps Small Businesses
How to Make Your Website Search-Engine Friendly
You've Created a Business Website: So Now What?

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About the Author

Erin Ferree is a branding coach, design genius and strategic thinker. She's been told that her right-brain, left-brain combination of creativity and logic is hard to come by... and that it's what small business owners need to be successful. She loves connecting the dots between passion and profit, mixing strategy and inspiration and shaking things up.

She deeply enjoys working with entrepreneurs who want to help more people and look good doing it. Who want all of their branding and marketing to make sense and speak to their ideal clients. And who want an open, honest, inviting brand with integrity - instead of using icky, pushy, sleazy marketing tactics and trickery.

She's branded over 450 small businesses in the last 10 years. She's been published in so many books and periodicals that she stopped counting. She's shared stages with some awesome people - like Michele PW, Linda Hollander, Lisa Cherney, Sheri McConnell and Kelly O'neil.

She also enjoys hugging her corgi-dog Stanley, cooking and throwing parties so her friends can enjoy them.

Small business branding, brand coaching and logo design articles at http://www.brandstyledesign.com

I read your article correlating site design and house architecture and so enjoyed the metaphor that I went to your site. I'm really impressed with your work and inspired to learn more about color usage in corporate branding, specifically.

...I'm going to sign up for your newsletter now.

— Jo Hawke

Wonderful article on "Search Engine Optimization" today! While I know most of these things I don't do them. Hence, the reminder is invaluable!

— Shirley M. Carolan

Erin,

A big thanks to you for your web site and the information you offer to others.

I am an executive coach and trainer in Homewood AL who has had difficulty deciding what and how to create a website. Your designs were very clear and specific. Because they are, I was able to 'inscribe my thoughts' inside a 'web box' (that's my name for it, anyway).

In addition, I was able to 'see' how to compose the home page while limiting my more lengthy discourse to specific described pages.

— Kyle

My articles have appeared online at:

Microsoft Office Live

Creative Latitude

RainToday.com

AllBusiness.com

Women In Consulting Best Practices Direct newsletter

Women In Consulting Consultants Direct newsletter

HillsOrient.com

The Your Membership newsletter

SalesPractice.com

WECAI.org — the Women's ECommerce Association, International

The Holistic Business Journal

websitemarketingplan.com

And in print:

Women In Communications newsletter

The Marblehead, MA Chamber of Commerce newsletter

The San Mateo Area Chamber of Commerce newsletter

Dynamic Graphics magazine

Even on podcast!

Lee Hopkins' podcast

BrandStyle Design is a division of elf design, inc. | phone (650) 358-9973

Is anything on my site bugging you? Leaving you confused? Or just not working? Please let me know!