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Articles on Small Business Branding
Branding a small business is a bit different from branding a large business — you don't have the advertising budget or staff to really get the brand's message out to your audience, so the brand has to be more meaningful and focused to be effective.
This collection of articles answers questions about what branding means for a small business, how you can niche and target your brand to make the most of it, and how to use your brand to create a brand identity kit that will work for you.
Small Business Branding and Brand Definition
What Is A Brand?
The Layers of Your Brand
A Small Business Brand's 7 Jobs
Define Your Brand to Drive Business
Why your Business Brand Shouldn't Be An Exact Mirror Image Of You
The Four Red Light Factors For Your Business Brand
Focus Your Definition
Branding Is Like A Fairy Tale...
Brand Differentiation
Define Your Difference: To Stand Out and Make Your Business Shine
How to Determine Whether You've Chosen a Good Niche
The Great Fear of Niching... and Why You Need to Get Over It!
The Truth About Your Competition
How Your Business Should Act Like A Snowflake
Brand Identity
15 Reasons Small Businesses Need a Brand Identity System
Connecting With Your Customers Through Your Brand Identity
9 Keys to Building a Stand-Out Brand Identity
Attract More Clients With A Brand Identity
Three Brand Identity Myths That Will Bring Your Business Down
Four More Brand Identity Myths
To Tag Or Not To Tag?
Splitting a Brand Design Project Between Two Design Firms
About the Author
Erin Ferree, founder of elf design, helps small businesses stand out from their competition so that they can connect with their best customers. She does this by working with business owners to define their brands, and then using that definition to create logos, marketing materials and websites that show how they shine.
She also believes that all of a business's brand materials should be not just pretty, but also designed effectively and strategically. This produces a winning combination of materials that communicate visually, look stunning and are designed effectively, which help her clients reach their target audiences.
She writes about design, branding and marketing through her eBooks, her blog at www.not-just-pretty.com, and in free articles in her newsletter, "Stand Out", which you can subscribe to at http://www.elf-design.com/newsletter.html.
Sure, You Can Reprint These!
You may reprint any of the articles listed here in your newsletter, on your website, or in a publication. Just include the "About the Author" section and a link back to this site!
Would you like to get new articles delivered to your email inbox?
I send a new article on designing and using logos, marketing materials, and websites out every month in my newsletter. They're sure to help your business stand out!
You'll also get a free copy of my special report, "Brand Basics for Small Businesses", which talks about the 5 steps to making your business brand create bottom-line results for your business, by email.
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Small business branding and logo design at http://www.elf-design.com
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I read your article correlating site design and house architecture and so enjoyed the metaphor that I went to your site. I'm really impressed with your work and inspired to learn more about color usage in corporate branding, specifically.
...I'm going to sign up for your newsletter now.
— Jo Hawke
I very much enjoyed your newsletter, this morning. So many of today's ezines contain nothing useful. Yours is a refreshing change. Helpful info on working with design and designers. Brava.
— Sue Johnston
Wonderful article on "Search Engine Optimization" today! While I know most of these things I don't do them. Hence, the reminder is invaluable!
— Shirley M. Carolan
I especially want to acknowledge my sincere gratitude for all you have offered in advice and in posts and on your blog. Your information is invaluable and I have learned a great deal. I can't do all that I've learned from you but try as I might!!! If I counted every dollar for every hour I pussy-footed around changing my blog template... not signing up for a newsletter service sooner — trying to do it my way to save a few $$, and trying to do the Amazon thing on my website — I could have bought a Lexus!!!
I am very grateful for the time and effort you take to respond to questions. You are truly, truly talented.
— Maggie Keenan
I have been really impressed with your site ever since I first found it a couple of months ago. You seem to really know what you're talking about and have a genuine desire to help people in their businesses.
— Allison Chambers
Erin,
A big thanks to you for your web site and the information you offer to others.
I am an executive coach and trainer in Homewood AL who has had difficulty deciding what and how to create a website. Your designs were very clear and specific. Because they are, I was able to 'inscribe my thoughts' inside a 'web box' (that's my name for it, anyway).
In addition, I was able to 'see' how to compose the home page while limiting my more lengthy discourse to specific described pages.
— Kyle
My articles have appeared online at:
Microsoft Office Live
Creative Latitude
RainToday.com
AllBusiness.com
Women In Consulting Best Practices Direct newsletter
Women In Consulting Consultants Direct newsletter
HillsOrient.com
The Your Membership newsletter
SalesPractice.com
WECAI.org — the Women's ECommerce Association, International
The Holistic Business Journal
websitemarketingplan.com
And in print:
Women In Communications newsletter
The Marblehead, MA Chamber of Commerce newsletter
The San Mateo Area Chamber of Commerce newsletter
Dynamic Graphics magazine
Even on podcast!
Lee Hopkins' podcast
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