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Articles on Designing Marketing Materials
After you design your logo, the next step in marketing your business is, well, to design some marketing materials. A basic marketing material kit includes a business card design, letterhead (either a printed version or an electronic version in Word), a mailing label or envelope, and some sort of follow-up tool such as a postcard or newsletter template.
Depending on your business and marketing plans, you may find that you need other marketing pieces as well — marketing flyers, brochures, an informational folder or packet, even trade show materials or promotional items.
Stationery and Marketing Material Design
Create Your Marketing Machine to Plan for Marketing Success
What Order To Design In?
Top 3 Must-Have Marketing Pieces
Follow Up With Your Clients
Why You Need To Get An Email Newsletter Service
Designing Your Email Newsletter
How To Stand Out At A Trade Show
Marketing Tips
Business Card Design
Business Card Basics
Contact Information to Include On Your Business Card
The Two-Sided Business Card Debate
Make Sure Your Business Card Stands Out
Visual Vocabulary
All About Visual Vocabulary and How It Can Help Your Small Business
The 9 Advantages to Using a Visual Vocabulary in Brand Identity Design
The Building Blocks of Visual Vocabulary: Consistency
The Building Blocks of Visual Vocabulary: Flexibility
Font Basics for Branding Your Small Business
Design Execution
13 Tips for Finding a Graphic Designer
9 Tips for Getting the Best Work From Your Graphic Designer
Good Design Doesn't Get Done In A Day: Part 1 of 2
Good Design Doesn't Get Done In A Day: Part 2 of 2
What Rushing Your Design Project Really Means
Planning Ahead for Visual Consistency
Digital Printing vs. Press Printing—A Comparison Guide
Guest Article: Trademark Basics by Hoang-chi Truong
Technical & Business Articles
Tech Tips
Meeting Expectations
How To Make a Screenshot
About the Author
Erin Ferree, founder of elf design, helps small businesses stand out from their competition so that they can connect with their best customers. She does this by working with business owners to define their brands, and then using that definition to create logos, marketing materials and websites that show how they shine.
She also believes that all of a business's brand materials should be not just pretty, but also designed effectively and strategically. This produces a winning combination of materials that communicate visually, look stunning and are designed effectively, which help her clients reach their target audiences.
She writes about design, branding and marketing through her eBooks, her blog at www.not-just-pretty.com, and in free articles in her newsletter, "Stand Out", which you can subscribe to at http://www.elf-design.com/newsletter.html.
Sure, You Can Reprint These!
You may reprint any of the articles listed here in your newsletter, on your website, or in a publication. Just include the "About the Author" section and a link back to this site!
Would you like to get new articles delivered to your email inbox?
I send a new article on designing and using logos, marketing materials, and websites out every month in my newsletter. They're sure to help your business stand out!
You'll also get a free copy of my special report, "Brand Basics for Small Businesses", which talks about the 5 steps to making your business brand create bottom-line results for your business, by email.
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Small business branding and logo design at http://www.elf-design.com
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I read your article correlating site design and house architecture and so enjoyed the metaphor that I went to your site. I'm really impressed with your work and inspired to learn more about color usage in corporate branding, specifically.
...I'm going to sign up for your newsletter now.
— Jo Hawke
I very much enjoyed your newsletter, this morning. So many of today's ezines contain nothing useful. Yours is a refreshing change. Helpful info on working with design and designers. Brava.
— Sue Johnston
I especially want to acknowledge my sincere gratitude for all you have offered in advice and in posts and on your blog. Your information is invaluable and I have learned a great deal. I can't do all that I've learned from you but try as I might!!! If I counted every dollar for every hour I pussy-footed around changing my blog template... not signing up for a newsletter service sooner — trying to do it my way to save a few $$, and trying to do the Amazon thing on my website — I could have bought a Lexus!!!
I am very grateful for the time and effort you take to respond to questions. You are truly, truly talented.
— Maggie Keenan
"Thank you so much for writing this article about letterhead. I had reached
the same conclusion, but appreciate hearing it from a professional. I appreciate reading
your newsletters..."
—Michele Zwillinger, PRC
SnoopPro Research
class="test"I have been really impressed with your site ever since I first found it a couple of months ago. You seem to really know what you're talking about and have a genuine desire to help people in their businesses.
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My articles have appeared online at:
Microsoft Office Live
Creative Latitude
RainToday.com
AllBusiness.com
Women In Consulting Best Practices Direct newsletter
Women In Consulting Consultants Direct newsletter
HillsOrient.com
The Your Membership newsletter
SalesPractice.com
WECAI.org — the Women's ECommerce Association, International
The Holistic Business Journal
websitemarketingplan.com
And in print:
Women In Communications newsletter
The Marblehead, MA Chamber of Commerce newsletter
The San Mateo Area Chamber of Commerce newsletter
Dynamic Graphics magazine
Even on podcast!
Lee Hopkins' podcast
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