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Articles on Logo Design
Maybe you're just starting your business, or just getting serious about marketing your business, and you've decided that you need a logo.
Or, you might be changing your business's direction, and have decided that you need to redesign your logo.
Either way, I've written several articles about the process of designing a logo, and about the things that you should consider when you're creating your logo.
Logo Elements
The Three-Part Harmony in Your Logo
The 6 Jobs of Your Logo's Icon
The 4 Jobs of Your Logo Font
The 5 Jobs of your Logo's Color Palette
Keep Your Logo Simple
Logos
Logo Design Questions: Answered!
9 Keys to an Effective Logo
Types of Logos: Text, Symbol and Combination Logos
Is Your Business Ready For A Logo?
What Your Logo Designer Needs to Know About Your Business
How to Get the Logo You Want
A Logo Isn't A Tattoo! Why Your Personal Tastes Have Nothing To Do With Your Logo
A Logo Without Your Name... Can Be A Big Branding Pain!
No Logo?: Launching a Business Without a Logo Can Sabotage You
Time to "Get Over" the Rainbow (in your logo, that is)
Logo FilesLogo Files: Versions Of Your Logo That You Should Own
Logo Redesign
Why Entrepreneurs Divorce Their Logos (And Why It's A Bad Idea)
The Domino Effect of Changing Your Logo
Signs It's Time To Redesign Your Company's Brand
Rebranding Is an Excuse to Party in Your Business
I do recommend that before you design your logo, you take some time to really look inside your business and to get to know your business's Brand Definition. Here are some articles to help with that:
Small Business Branding and Brand Definition
What Is A Brand?
The Layers of Your Brand
Why your Business Brand Shouldn't Be An Exact Mirror Image Of You
The Four Red Light Factors For Your Business Brand
Focus Your Definition
Branding Is Like A Fairy Tale...
Brand Differentiation
Define Your Difference: To Stand Out and Make Your Business Shine
How to Determine Whether You've Chosen a Good Niche
The Great Fear of Niching... and Why You Need to Get Over It!
The Truth About Your Competition
How Your Business Should Act Like A Snowflake
Brand Identity
15 Reasons Small Businesses Need a Brand Identity System
Connecting With Your Customers Through Your Brand Identity
9 Keys to Building a Stand-Out Brand Identity
Attract More Clients With A Brand Identity
Three Brand Identity Myths That Will Bring Your Business Down
Four More Brand Identity Myths
To Tag Or Not To Tag?
Splitting a Brand Design Project Between Two Design Firms
About the Author
Erin Ferree, founder of elf design, helps small businesses stand out from their competition so that they can connect with their best customers. She does this by working with business owners to define their brands, and then using that definition to create logos, marketing materials and websites that show how they shine.
She also believes that all of a business's brand materials should be not just pretty, but also designed effectively and strategically. This produces a winning combination of materials that communicate visually, look stunning and are designed effectively, which help her clients reach their target audiences.
She writes about design, branding and marketing through her eBooks, her blog at www.not-just-pretty.com, and in free articles in her newsletter, "Stand Out", which you can subscribe to at http://www.elf-design.com/newsletter.html.
Sure, You Can Reprint These!
You may reprint any of the articles listed here in your newsletter, on your website, or in a publication. Just include the "About the Author" section and a link back to this site!
Would you like to get new articles delivered to your email inbox?
I send a new article on designing and using logos, marketing materials, and websites out every month in my newsletter. They're sure to help your business stand out!
You'll also get a free copy of my special report, "Brand Basics for Small Businesses", which talks about the 5 steps to making your business brand create bottom-line results for your business, by email.
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Small business branding and logo design at http://www.elf-design.com
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My articles have appeared online at:
Microsoft Office Live
Creative Latitude
RainToday.com
AllBusiness.com
Women In Consulting Best Practices Direct newsletter
Women In Consulting Consultants Direct newsletter
HillsOrient.com
The Your Membership newsletter
SalesPractice.com
WECAI.org — the Women's ECommerce Association, International
The Holistic Business Journal
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Women In Communications newsletter
The Marblehead, MA Chamber of Commerce newsletter
The San Mateo Area Chamber of Commerce newsletter
Dynamic Graphics magazine
Even on podcast!
Lee Hopkins' podcast
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