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Articles on Logo Design

Maybe you're just starting your business, or just getting serious about marketing your business, and you've decided that you need a logo.

Or, you might be changing your business's direction, and have decided that you need to redesign your logo.

Either way, I've written several articles about the process of designing a logo, and about the things that you should consider when you're creating your logo.

Logo Elements
The Three-Part Harmony in Your Logo
The 6 Jobs of Your Logo's Icon
The 4 Jobs of Your Logo Font
The 5 Jobs of your Logo's Color Palette
Keep Your Logo Simple

Logos
Logo Design Questions: Answered!
9 Keys to an Effective Logo
Types of Logos: Text, Symbol and Combination Logos
Is Your Business Ready For A Logo?
What Your Logo Designer Needs to Know About Your Business
How to Get the Logo You Want
A Logo Isn't A Tattoo! Why Your Personal Tastes Have Nothing To Do With Your Logo
A Logo Without Your Name... Can Be A Big Branding Pain!
No Logo?: Launching a Business Without a Logo Can Sabotage You
Time to "Get Over" the Rainbow (in your logo, that is)
Logo FilesLogo Files: Versions Of Your Logo That You Should Own

Logo Redesign
Why Entrepreneurs Divorce Their Logos (And Why It's A Bad Idea)
The Domino Effect of Changing Your Logo
Signs It's Time To Redesign Your Company's Brand
Rebranding Is an Excuse to Party in Your Business

I do recommend that before you design your logo, you take some time to really look inside your business and to get to know your business's Brand Definition. Here are some articles to help with that:

Small Business Branding and Brand Definition
What Is A Brand?
The Layers of Your Brand
Why your Business Brand Shouldn't Be An Exact Mirror Image Of You
The Four Red Light Factors For Your Business Brand
Focus Your Definition
Branding Is Like A Fairy Tale...

Brand Differentiation
Define Your Difference: To Stand Out and Make Your Business Shine
How to Determine Whether You've Chosen a Good Niche
The Great Fear of Niching... and Why You Need to Get Over It!
The Truth About Your Competition
How Your Business Should Act Like A Snowflake

Brand Identity
15 Reasons Small Businesses Need a Brand Identity System
Connecting With Your Customers Through Your Brand Identity
9 Keys to Building a Stand-Out Brand Identity
Attract More Clients With A Brand Identity
Three Brand Identity Myths That Will Bring Your Business Down
Four More Brand Identity Myths
To Tag Or Not To Tag?
Splitting a Brand Design Project Between Two Design Firms

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About the Author

Erin Ferree is a branding coach, design genius and strategic thinker. She's been told that her right-brain, left-brain combination of creativity and logic is hard to come by... and that it's what small business owners need to be successful. She loves connecting the dots between passion and profit, mixing strategy and inspiration and shaking things up.

She deeply enjoys working with entrepreneurs who want to help more people and look good doing it. Who want all of their branding and marketing to make sense and speak to their ideal clients. And who want an open, honest, inviting brand with integrity - instead of using icky, pushy, sleazy marketing tactics and trickery.

She's branded over 450 small businesses in the last 10 years. She's been published in so many books and periodicals that she stopped counting. She's shared stages with some awesome people - like Michele PW, Linda Hollander, Lisa Cherney, Sheri McConnell and Kelly O'neil.

She also enjoys hugging her corgi-dog Stanley, cooking and throwing parties so her friends can enjoy them.

Small business branding, brand coaching and logo design articles at http://www.brandstyledesign.com

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My articles have appeared online at:

Microsoft Office Live

Creative Latitude

RainToday.com

AllBusiness.com

Women In Consulting Best Practices Direct newsletter

Women In Consulting Consultants Direct newsletter

HillsOrient.com

The Your Membership newsletter

SalesPractice.com

WECAI.org — the Women's ECommerce Association, International

The Holistic Business Journal

websitemarketingplan.com

And in print:

Women In Communications newsletter

The Marblehead, MA Chamber of Commerce newsletter

The San Mateo Area Chamber of Commerce newsletter

Dynamic Graphics magazine

Even on podcast!

Lee Hopkins' podcast

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