Starter Website Plan for a Service Business

For many small businesses, getting even a basic website up can be a daunting task! To simplify the process, we've created a basic site map for a starter website for a service business, which requires a minimum of work on your part.

We suggest that you put these pages on your "starter" website:

About Us: At least a few lines about your company, and the bios of the business owner and any key employees.
Our Services: A listing of services you provide, with a line or two explaining each, and possibly some information about pricing (if appropriate to your field).
Client Listing and Testimonials: A few client testimonials—this helps build potential clients' trust, and makes sales easier for you. (This could be done in phase 2 and is more relevant for service businesses.) The testimonials can alternatively be placed throughout the site—see http://www.kathyglassconsulting.com for a sample of this treatment.
Contact: This page should list basic contact information, including your email link. A map showing your location, directions and your hours of operation can also be included if relevant.
Home: A page where visitors can enter the site. It should be both attractive and informative. A few lines about what you do are a good foundation for a "beginning" home page.

This plan is very basic—there may be additional pages that would be appropriate for your business, which we can discuss on an individual basis.

To get your basic website posted according to this sample plan, only two pages—the "About Us" and "Our Services" pages—have to be written. The text for the other pages either comes from your clients, or is easy to create. If writing is not your strong point, you can even hire a copywriter to do the writing for you, which makes it even easier for you.

Your time commitment to start a website is minimal. It will be well worth it when you post your website and it sends more business your way!

About the Author

Erin Ferree is a brand identity and marketing design strategist who creates big visibility for small businesses. Through her customized marketing and brand identity packages, Erin helps her clients discover their brand differentiators, then designs logos, business cards, and other marketing materials and websites to reflect that differentiation, as well as to increase credibility and memorability. As the owner of elf design, Erin is passionate about helping small business owners stand out in front of their competition and attract more clients. Hundreds of small business owners across the US and Canada have relied on Erin to create content and visuals that support their brands.

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