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What Rushing Your Design Project Really Means
If you don't plan to allow enough time for your project to be designed, printed and delivered, then you may still be able to have your project completed in time, but the design will have to be rushed.
This means that your designer will put aside other client's work and work late nights, even weekends, to get your project out — but at a price. And the price takes several forms other than just financial.
The cost of rushing your project includes:
- Skipping important parts of the design process: With less time there's often not enough time allowed for a designer to spend much time at all on a creative approach or concept for your project. There also may not be enough time for your designer to present a lot of concepts to you or to go through a lot of revisions. You'll also be rushed through the approval cycle — which means it's more likely that you might miss your deadline.
- Quality may suffer: With less time and more stress the finished product often won't be of as high a quality as it could be. In design this could mean poorly prepared files, the details of the design aren't always attended to, or that a website is coded poorly. None of this will greatly harm the effectiveness of a finished piece, but it's always nicer to have a beautiful, perfect finished piece than have one that's almost all the way there.
- Financial costs: Just like any other profession a designer will charge extra for the late nights and other sacrifices that a rush project requires. It's an industry standard to charge one and a half times the normal cost of a project to rush it.
Lack of planning can cost you a lot extra. So I suggest allowing plenty of time to design well thought-out materials, at a leisurely pace. This will cost you less and will often produce a more effective design.
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About the Author
| Erin Ferree is a branding coach, design genius and strategic thinker. She's been told that her right-brain, left-brain combination of creativity and logic is hard to come by... and that it's what small business owners need to be successful. She loves connecting the dots between passion and profit, mixing strategy and inspiration and shaking things up.
She deeply enjoys working with entrepreneurs who want to help more people and look good doing it. Who want all of their branding and marketing to make sense and speak to their ideal clients. And who want an open, honest, inviting brand with integrity - instead of using icky, pushy, sleazy marketing tactics and trickery.
She's branded over 450 small businesses in the last 10 years. She's been published in so many books and periodicals that she stopped counting. She's shared stages with some awesome people - like Michele PW, Linda Hollander, Lisa Cherney, Sheri McConnell and Kelly O'neil.
She also enjoys hugging her corgi-dog Stanley, cooking and throwing parties so her friends can enjoy them.
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Small business branding, brand coaching and logo design articles at http://www.brandstyledesign.com
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