My Approach To Creating Results With Your Brand Design

My approach to designing your materials is a little different from most graphic designers:

• Logo Design: Many designers will present you with 3 logo concepts and have you choose from just those options. My logo design process is much more in-depth — you'll see a minimum of 10 designs. My process also allows you to analyze each piece of your logo design seperately — I break the process up into the 3 major components of a logo: the symbol, the font and the color palette. That way, you can concentrate on your decisions about just one piece of the design at once, and make sure that each individual element of your logo is optimized for your business's success.
• Marketing Material Design: Above all, your marketing materials should all be designed with consistency in mind. I achieve this by developing a rich and flexible Visual Vocabulary for your business, and then using that Visual Vocabulary throughout all of your materials. When your marketing materials are consistent, they will be much more effective and will bring you more business.
• Website Design: Instead of creating a website that's "just pretty", we take into account the 3 major areas of importance on a website — the content, graphics and function of a site — and the way that those three elements combine to bring you visitors through the Search Engines and to convert those visitors into prospects and sales.

By approaching your designs in this way, the resulting designs will bring your business bottom-line results and help you to grow.

Brand Designs That Communicate and Make You Shine

elf design, inc.
951-2 Old County Road, Suite 171, Belmont, CA 94002
phone (650) 358-9973 | fax (240) 597-1083
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