About elf design
elf design isn't just another graphic design company. In fact, I don't even call myself a graphic designer.
I'm a brand designer. A brand is a much bigger and more important piece of a business's overall strategy. It includes the story behind your business, that is then visually translated over to your logo, marketing materials and website to create a cohesive message about your business that will help you connect with your clients.
I'm a one-person business, specializing in creating big-business brand identities for other small businesses. One-person businesses — like consultants, coaches and solopreneurs — are actually my specialty. And, they face a unique set of challenges when creating their business brands, like the question of how much of their personality to include in their brand, how to keep up with their business and make sure that they market at the same time, and how to get the most possible value out of their branding and marketing investment.
I focus on helping those one-person businesses create brands that stand out. I have a 5-step process for doing so:
- Define Your Unique Position to the World
- Design Your Logo and Brand Identity
- Develop Your Website and Marketing Communications Collateral
- Distinguish Your Offerings from the Crowd
- Direct the Use of Your New Brand So That it Can Reach Its Fullest Potential
These stand-out brands have the added benefit of being "Not Just Pretty", (which is also the name of my blog) but effective in creating bottom-line results for their businesses. The average small business owner wears a lot of "hats" in their business, and winds up doing a lot of jobs alone.
But, your brand can do — or at least lend a hand in — a lot of those jobs for you! Creating a Brand Identity for your business is one of the easiest ways to build big-business credibility for a small business. A professional brand identity communicates your company's purpose and promises, increases your memorability and drives sales.
Read more about what a well-designed, effective brand identity can do!
My Logo
How does elf design's logo tell the story of who I am, what I do and what makes me different?
Overall, the logo as a full symbol represents making small businesses stand out. The one red piece of the logo icon stands out from the rest because it is differentiated from the rest—from its' competition.
And I'm listed in:
Silicon Valley Marketing Resources Directory
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