About elf design
 elf design isn't just another graphic design company. In fact, I don't even call myself a graphic designer.
I'm a brand designer. A brand is a much bigger and more important piece of a business's overall strategy.
I'm a one-person business, specializing in creating big-business brand identities for other small businesses. One-person businesses — like consultants, coaches and solopreneurs — are actually my specialty. And, they face a unique set of challenges when creating their business brands, like the question of how much of their personality to include in their brand, how to keep up with their business and make sure that they market at the same time, and how to get the most possible value out of their branding and marketing investment.
I focus on helping those one-person businesses create brands that stand out. I have a 5-step process for doing so:
- Define Your Unique Position to the World
- Design Your Logo and Brand Identity
- Develop Your Website and Marketing Communications Collateral
- Distinguish Your Offerings from the Crowd
- Direct the Use of Your New Brand So That it Can Reach Its Fullest Potential
These stand-out brands have the added benefit of being "Not Just Pretty", (which is also the name of my blog) but effective in creating bottom-line results for their businesses. The average small business owner wears a lot of "hats" in their business, and winds up doing a lot of jobs alone.
But, your brand can do — or at least lend a hand in — a lot of those jobs for you! Creating a Brand Identity for your business is one of the easiest ways to build big-business credibility for a small business. A professional brand identity communicates your company's purpose and promises, increases your memorability and drives sales.
Read more about what a well-designed, effective brand identity can do!
Why Choose To Work With Me?
Effective Design Wins Awards, Too!
My Logo
How does elf design's logo tell the story of who I am, what I do and what makes me different?
Overall, the logo as a full symbol represents making small businesses stand out. The one red piece of the logo icon stands out from the rest because it is differentiated from the rest—from its' competition.
The blue, shaded blocks in my logo symbolize strong processes, which form the creative foundation for everything I design. Whether I'm creating a logo, brand identity, website or even a simple illustration, I break the project down into easy steps that allow my clients to see my thought processes and to make active decisions with me every step of the way. That way, your logo and brand identity can be custom-tailored to truly tell your story, in your own "graphic language", and to create a Visual Vocabulary all your own.
The red block in my logo symbolizes my passion for "bringing the pieces together"—both in terms of the design of an individual piece, and in your marketing graphics as a whole. To that end, I've developed Custom Marketing Packages™, which make buying large packages of design materials at once more affordable, and guarantee that your materials will be consistent, which is very important when you're developing credibility and memorability for your company. When all of your pieces are designed at one time, they will better coordinate with each other and will present a consistent image for your company.
And we're listed in:
Silicon Valley Marketing Resources Directory
|
